SmartTown in Winona

What is SmartTown and how does it work?

SmartTown is a company that has partnered with the Winona Chamber of Commerce and local retailers as a way to 1) Raise funds for non-profit 501(c)(3) organizations (which includes HVMHC) and 2) Promote shopping in the Winona community. How does this work?  Shoppers sign up with a card that is considered a loyalty and/or gift card (NOT a credit card in any way).  So far, there are approximately 50 local retailers currently signed up with SmartTown as a designated retailer.  You, the shopper, can go shopping at any one of those 50 retailers and use your card when you purchase items from their store.  You pay for the items and you normally would, using cash, check or credit card.  The loyalty card is a separate transaction.

When you use the loyalty card it does the following:

• 35% of the retailer designated percent goes back to the card to be used by you for future purchases -- this is "cash back" to you, the shopper!


• 35% of the retailer designated percent goes to the non-profit that the card is pointing to, which is the choice of the consumer


• 30% is for administrative fees.

The average retailer designated percent is just under 10%. HVMHC will be offering cards with our agency as the designated non-profit.  Watch for more information from local newspapers or visit the Chamber site at www.winonachamber.com.  Thank you for supporting Hiawatha Valley Mental Health Center and its worthwhile cause and families.